Senior Manager, Product Marketing

Regular (CDI) - France

Senior Manager, Product Marketing

Doctolib is looking for a talented Senior Product Marketing Manager. You will be assigned to one of Doctolib’s products & your mission will be to drive product success & product sales thanks to powerful marketing initiatives. 

Directly reporting to the Product Marketing Director, you will work closely with Product Management, Product Strategy & other marketing teams. 

You will lead a team of several product marketing managers, with the ability to increase the staffing to pursue your ambitious objectives.

Who we are

Founded in 2013, Doctolib is the fastest growing and leading e-health service in Europe.

For healthcare professionals
We provide healthcare professionals with a software solution with a full range of services to help improve the efficiency of their operations, provide their patients with a more seamless experience, attract new patients, and collaborate with other practitioners.

For patients
We provide patients with a more transparent access to healthcare and a full suite of online services to manage their health: from finding nearby healthcare professionals, to booking/managing appointments 24/7 online, having remote medical consultations via video and receiving a digital prescription in their online account.

Key figures

  • We partner with 135,000 healthcare professionals and 2500 healthcare facilities including some of the largest hospitals in France and Germany;
  • 50+ million patients visit our platform every month;
  • We plan to hire 2,000 Doctolibers in the coming years to transform the healthcare sector

What will be your missions?

  • Take the lead on the Product Marketing of one of Doctolib’s product, end to end
  • Understand clearly who our users are and how they are using our product, developing sharp customer insights
  • Product Presentation: product positioning, product messaging, final word on names, taglines, value propositions & marketing content 
  • Upsell Strategy: drive & execute the upsell strategy, by delivering marketing campaigns & aligning the sales teams
  • Product Usage Engagement: increase feature adoption & usage
  • Product ROI Engagement: increase the value & perception of value for all customers across
  • Product Onboarding: ensure top notch onboarding processes & campaigns
  • New Features Communication: ensure perfect roll-out & messaging for new features
  • Product Feedbacks: gather feedbacks & feature requests
  • Product Roadmap Prioritization: suggest key roadmap decisions to pursue continued growth & user satisfaction (problem solving & feature specs owned by Product teams)
  • Product vs Competition: strategically adapt our product presentation thanks to competition insights & monitoring

You will be in charge of defining and delivering results on 2 KPIs at the heart of Doctolib’s economic model : 

  • Your product’s NPS
  • Your product’s New MRR in EUR
  • Your product’s Churn Rate

Who are you?

  • You have 8+ years of experience in product strategy, product marketing management or go-to-market strategy
  • You are experienced in defining product offers or service plans
  • You are a product lover, marketing lover, data lover and technology enthusiast who wants to revolutionize healthcare 
  • You’re strong in analysing market dynamics to drive product and marketing strategy
  • You have done your share of project management and can bring together multiple functions to get things done in a fast-moving environment. 
  • You have strong cross-functional leadership
  • You have excellent communication skills, with the ability to articulate both verbally and in writing a compelling vision;
  • You are used to working in an international environment and able to think global / act local;
  • You recognize yourself in our SCALES values (Service, Care, Act, Learn, Enjoy, Structure);
  • You have an entrepreneurial mindset with the ambition to transform the healthcare sector;
  • You are fluent in English. Native speaker in French. German is a plus;
  • An understanding of the healthcare industry and a good vision of the future of healthcare is a plus.

 

Position details

Location: Position based in our Paris offices (Levallois-Perret)

Package: Highly Attractive salary

Start date: As soon as possible