Patient Marketing - Senior Growth & Conversion Manager

Regular (CDI) - Paris

About the role:

Doctolib is looking for a Senior Growth & Conversion Manager to join the Patient Marketing team. You will be in charge of influencing the biggest lever we have to increase our main KPI, Online bookings. Your mandate is to optimise the patient experience and make sure that they seamlessly find exactly what they are looking for when visiting our platform.

Most of our patients come to us with very clear needs: I need an appointment with a specific doctor at a specific place at a specific time for a specific type of consultation. Offering them the right supply matching their needs is the main driver of our conversion rate. Yet, in the majority of cases we lose the patient as he moves through the funnel. Tackling this opportunity will be your task: You will be responsible for maximising our conversion rate by knowing our patients' needs inside out, understanding their journeys in granular detail and defining and running action plans to create a best in class healthcare experience for them.

 

(Some) of your daily challenges as a Senior Growth & Conversion Manager

  • Understanding our patients: Conduct research to identify how patients look for appointments and how their needs and  journeys differ per patient cluster and doctor specialty
  • Set up trackings and work closely with data teams to understand in detail how patients move through the funnel
  • Understand the doctor side which strongly  influences the supply we can offer patients 
  • Based on your insights, developing the strategy with clear KPIs and a granular action plan to boost conversion rate
  • Work hand in hand with the product team to make sure that your action plan is being translated into a compelling UX
  • Running different workstreams with a complex set of stakeholders  (e.g. onboarding, B2B marketing) to influence doctors to change their configurations and behaviours
  • Closely monitor success through trackings that you established and prepare regular presentations to Doctolib LT/Comex
  • You will manage the content standardisation team, redefine their scope and help them to extend their current responsibilities

Who you are:

  • You have at least 5 years of experience in product management or in business roles closely related to to the product
  • You have graduated from a leading Business or Engineering School
  • You have a customer research toolkit and can define how to gather insights and translate them into actions for our funnel
  • You have a passion for data and leverage it to generate insights and define KPIs for everything you do
  • You understand the adoption logics for new products and services
  • You thrive in conveying ideas to managers and team leaders
  • You have strong personal organization and experience in managing complex projects
  • You are a true team player who cares for his team and manages with empathy and enthusiasm
  • English is mandatory, German is a strong plus

What's in it for you ?

Doctolib offers doctors and hospitals a software solution with a full range of services to help improve the efficiency of their operations, provide their patients with a more seamless experience, help find new patients, and collaborate with other doctors.

You'll have the opportunity to revolutionise a whole industry;

We're building a diverse and inclusive culture full of passionate people who love what they do, Doctolib guarantees equal opportunities to all candidates.

Each application received is put into consideration regardless of ethnic and racial origin, opinions, beliefs, gender, sexual orientation, health or handicap.

 

Who we are

Founded in 2013, Doctolib is the fastest growing and leading e-health service in Europe.

For healthcare professionals
We provide healthcare professionals with a software solution with a full range of services to help improve the efficiency of their operations, provide their patients with a more seamless experience, attract new patients, and collaborate with other practitioners.

For patients
We provide patients with a more transparent access to healthcare and a full suite of online services to manage their health: from finding nearby healthcare professionals, to booking/managing appointments 24/7 online, having remote medical consultations via video and receiving a digital prescription in their online account.

 

Key figures

  • We partner with 125,000 healthcare professionals and 2,300 healthcare facilities including some of the largest hospitals in France and Germany;
  • 50+ million patients visit our platform every month;
  • 100,000 video consultations happen daily on the Doctolib app;
  • We plan to hire 2,000 Doctolibers in the coming years to transform the healthcare sector.

 

Our 6 Doctolib Pillars "SCALES": 

  • SERVE: Provide exceptional service to healthcare professionals & patients
  • CARE: Take care of our team
  • ACT: Be action-oriented and bold
  • LEARN: Be humble and learn 3 things every day
  • ENJOY : Enjoy and maintain a high level of energy
  • STRUCTURE: Work with methodology & efficiency to scale